Oplize Blog

Welcome to the Oplize Blog: your go-to source for expert insights, industry trends, and strategic tips in influencer marketing.

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Your Guide to Smarter Influencer Campaigns

Micro influencer reviewing campaign notes in a digital workspace

Jul

7 Common Influencer Marketing Mistakes (and How to Avoid Them)

Influencer marketing works, unless you make these mistakes. Learn the 7 most common pitfalls tech brands face and how to avoid them for better ROI.

Three micro influencers promoting tech products including headphones, drones, and streaming gear

Jun

5 Tech Brands That Scaled Fast with Micro Influencers

See how brands like Anker, DJI, and Elgato scaled fast by working with micro influencers. Real product-driven growth stories, no hype, just results.

Marketing professional analyzing influencer profiles to choose the right creator

May

Avoid the Hype: How Smart Brands Choose the Right Influencers

Choosing the right influencer is key to performance. Here’s how smart tech brands avoid hype and pick creators who actually deliver.

Micro creator using DSLR camera to film headphones

Apr

How Micro Creators Are Driving Growth for Tech Brands

Micro creators are redefining tech marketing with higher engagement and lower costs. Here’s how they’re driving real growth for smart tech brands.

Micro influencers influence our buying behaviour

Apr

5 Ways Micro Influencers Are Shaping How We Shop for Tech

Learn why consumers trust micro influencers when buying tech. From authenticity to relatability, it impacts purchase decisions.